Brussels Airlines

Rebranding and interior design of b-house

Brussels Airlines, the marriage between SN Brussels Airlines and Virgin Express, recently moved to their new offices in the b.house near Brussels Airport. MAXIMALdesign was commissioned by Brussels Airlines to create the architectural identity, interior and furniture design of common spaces: reception and waiting area, the creative room, coffee lounge, kitchen and cafetaria, boardroom and meeting rooms. The challenge was to create an enjoyable working environment that breathes the Brussels Airlines.

„The launch of Brussels Airlines was the ideal moment to start positioning our new brand, especially in our home base Brussels Airport. We aimed for strong brand presence and recognition using the new main colours blue and red, and in communicating the new look and feel of our airline. We were enthusiastic when we saw MAXIMALdesign’s creative proposals. While working together they were a very reliable team that enabled us to reach our operational deadlines with a strong branding presence that delights our passengers and our staff!” Christine Delarue - Brand Manager Brussels Airlines