FEBIAC is the Belgium car and two-wheeler federation, with more than 100 years of experience-. MAXIMALdesign was commissioned to rethink the interior identity of the Brussels based offices of FEBIAC. Inspired by the concept of mobility and motion MAXIMALdesign created an environment that reinforces the FEBIAC brand and is a joy to work in.
Topping off the interior project, we were asked to redesign the Febiac corporate identity and logo. From red to blue, from pointy to rounded, the new logo conveys evolution, direction and motion, within the evolving strategic values of Febiac: integrity, hostmanship and team spirit.
Together with this renovation, the corporate style of Febiac, Febiac Academy and The House of the Automobile were modernised in order to mark out the federation as a modern, open and future driven organisation.
From red to blue and from pointy to rounded, the new logo conveys evolution, direction and motion, within the strategic values of Febiac: integrity, hostmanship and team-spirit...
The new House and Style were officially introduced by the departing President Mr. Pierre Alain De Smedt (currently the new President of VBO, the Federation of Enterprises in Belgium), newly introduced President Mr. Thierry Van Kan (CEO Díieteren Auto) and Belgiumís Prime Minister Mr. Yves Leterme...
Linking together space with identity to complete wayfinding system was created with made-to-measure panels and icon fields throughout the 8 level building.