Hidden

Identity of a new furniture company

The world is changing, and the people too. We are growing older, but remaining more active and independent. To supply to this growing market, HIDDEN was created, offering contemporary comfort and style, for this growing consumer market. MAXIMALdesign worked on brand and identity…

HIDDEN offers a solution to all those who are looking for comfort and beauty, for furniture that gladly evolves with you. HIDDEN stands for design furniture without visual compromises, but with a heart for comfort and functionality.

Be surprised by the well-known and revised box spring during Interieur 2014. The comfort of a bed with springs and a good ventilation are the key elements that have made the box spring very popular with the broad public for many years. HIDDEN adds an extra dimension to these assets: a high-low mechanism that has been completely integrated in the box spring frame. This new design represents the philosophy of HIDDEN perfectly: it offers the beauty and lying comfort we all demand and the invisible functionality and quality of life we all are looking for.

MAXIMALdesign organised the brand workshop, directed the brand strategy and created the brand identity. Brand and products were introduced at the INTERIEUR contemporary furniture show in Courtrai last October.

www.hidden.be