high end hybrid travel collection for asia
With a growing number of travellers in Asia, Samsonite’s high-end segment needed to have a challenging and unique travel collection. The hybrid Motus collection combines a moulded bottom with a softside body, offering light-weight and protection, in combination with luxurious materials.
Combining fast-moving style with durable construction enables the user to travel freely without luggage angst with spinner oriented products. Valuable content will be protected in a butler style interior, offering the Black Label experience to value seekers.
MAXIMALdesign worked on the collection, functionalities, interior and exterior, hardware and the selection of materials. We provided two unique solutions for which patents are pending. Adding to the luxury experience we designed a acoustic absorbing wheel system and to increase the fluidity of spinner usage a unique spinner wheel handle was designed with 360° ergonomics in mind. All finished with cross-stitched leather (as a reference to steering wheels) and carbon inspired textile, unique for this high-value product collection.